In 2020, Harkk approached 4RT with the vision to reinvigorate their brand, products and services. They wanted to rebrand the organisation as well as create a new website, product collateral and other associated marketing activations.
The challenge was to create a new brand look and feel that reflected the proud history of the organisation while showcasing its innovation and modern products. One of the main considerations when developing the new brand was where and how it would live. We had to consider how the brand would look in various outputs including website, social media, collateral, signage, uniforms and car livery. Colours and fonts were also of particular interest to the client.