Charles Melton is an iconic wine brand, steeped in history.
The ‘Rosado’ represents a new direction. 4RT were tasked with creating a contemporary label that would stand out from the crowd while paying homage to its existing rose. Part of the mandate was to lure customers, to continue to provide interest through creativity and clever design.
Our South Australian meets Spanish Harlem label was born. A nod to the term Rosado and life in Spanish Harlem, peppered with local language that reflects the home of Charles Melton.
A fun drink with a label that is full of life, stimulating conversation… everything hidden in plain sight.