4RT were commissioned to develop a brand identity for a yet-to-be-developed tourist precinct along the iconic Great Ocean Road in Victoria, aptly named: XII Apostles. This multi-purpose accommodation, food and beverage, retail and information centre precinct needed a brand, logo, identity, style guide and supporting photography and videography. Dipping into 4RT’s broad product offering.
Market research, understanding tourism behaviour and the commercial objectives for the client all informed the creative process for XII Apostles.
We created a brand and logo that pays homage to the rugged coastline, is easily recognised, has great recall and is usable across multiple applications. We look forward to seeing this brand deployed throughout the XII Apostles product offering in the future.