CATEGORY: Strategy. Creative. Brand Development. Design. Web. Digital. Social. PR. Production. Copywriting.
Naiko Retreat is one of Australia’s most idyllic, award-winning, luxury retreats. It is situated on absolute coastline along the rugged Fleurieu Peninsula. 4RT was engaged to create the brand’s identity before launching it to market and managing its ongoing advertising, marketing, social, digital, production and public relation needs.
After establishing the brand logo, we found its voice and its identity. Colour palette, fonts and language all informed our style guide which influenced our photography, videography, web development and social identity.
After creating all the brand assets for Naiko, including a rigorous build of its website, complete with booking integration, a focussed public relations campaign began.
The success of Naiko continues today, where 4RT still manages the advertising and marketing of the brand.