4RT were commissioned to develop a brand identity for a yet-to-be-developed tourist precinct along the iconic Great Ocean Road. This multi-purpose accomodation, food and beverage, retail and information centre precinct needed a brand, logo, identity, style guide and supporting photography and videography.
Market research, understanding tourism behaviour and the commercial objectives for the client all informed the creative process.
In the end, XI Apostles was born. A brand and logo that pays homage to the rugged coastline, is easily recognised, has great recall and is usable across multiple applications.